ean Spray is building on a burgeoning consumer appetite for tropical tastes with the introduction of Cranberry & Mango Juice Drink to its range of ambient blends.The new line is the first in a number of NPD streams set to be unveiled in 2014, signalling the brand’s continued commitment to meeting the needs of the UK market.
Consumer research has shown that Cranberry & Mango will have the greatest incremental sales opportunity for the brand, as both tropical and mango flavours have been gaining more fans across the UK.
Mango is currently enjoying a 23% yoy growth – and with mango blends up 7.4% yoy in value share of the Juice & Juice drinks category – this new launch is tuned into consumer tastes.
Cranberry & Mango joins a full complement of juice drinks available in 1 litre cartons, which includes Cranberry & Raspberry, Cranberry & Blackcurrant and Cranberry & Blueberry and will be on shelf across major multiples from April 2014.
Tara Levine, EMEA Managing Director at Ocean Spray, said:
“As the experts in cranberry we are always looking at new ways to reach more consumers with the taste and vitality of our range.
“2014 is set to be an exciting year for our cooperative in Britain, as we look to launch a number of new initiatives to strengthen our position as a brand leader in refreshing food and beverage innovation.
“Blending cranberry with other popular fruits is a great way to bring our berry to more tables across the country.
“In our new Cranberry & Mango Juice Drink, we’ve used real fruit purée to create a rich, creamy balance of the tropical and our own ruby red favourite, which makes for a refreshing any time of day drink.”
New Ocean Spray Cranberry & Mango Juice Drink is available in 12 to a case 1 litre cartons, MRRP is £1.39.
