Ocean Spray, a US-based agricultural cooperative of cranberry and grapefruit farmers, has opened its first online flagship store in China on Alibaba Group’s Tmall Global platform.
Ocean Spray, one of the world's leading producers of cranberry juices, juice drinks and dried cranberries, will also participate in Alibaba Group's 11.11 Global Shopping Festival for the first time.
Formed in 1930, Ocean Spray is built on the foundation of taste, health and heritage. For 85 years, it has brought consumers around the world the highest-quality products from farm to table. Now, Ocean Spray is leveraging the unparalleled scale and reach of Alibaba's ecosystem to share the cranberry's unique taste and exceptional health benefits with Chinese consumers as they demand high-quality food and health products from overseas.
"Opening a flagship store on Tmall Global places us in the epicenter of the largest consumer base in the world. We have been selling select products through designated retail outlets on Tmall Global for a while now, and we've seen strong demand from Chinese consumers. Working directly with Alibaba will enable us to tell our brand story, introduce the latest product innovations and connect directly with Alibaba's consumer base of 367 million annual buyers," said Peter Wyman, president of Ocean Spray International. "The consumer access and streamlined digital ecommerce business opportunity Alibaba offers are unmatched. The sky is the limit in China, and we are excited about what's ahead, beginning with our participation in 11.11."
"Alibaba is the gateway to China for international brands and businesses, and Ocean Spray's arrival on the Tmall Global platform underscores this position," said Alvin Liu, general manager of Tmall Global. "We are providing the prominent American brand Ocean Spray with the ability to build brand awareness, directly engage a new audience and meet the growing nutrition and health demands of the Chinese consumer."
Alibaba Group's Daniel Zhang, chief executive officer, and Michael Evans, president, have publicly announced globalization as a key priority for this year's 11.11 Global Shopping Festival, as well as for the company's long-term growth strategy. Ocean Spray's timely entrance onto the Tmall Global platform is part of Alibaba's ongoing efforts in helping more high-quality international brands and companies of all sizes tap into the massive Chinese consumer market. Ocean Spray's flagship store currently offers a wide variety of products, including four flavors of its signature Craisins® Dried Cranberries and Cranberry Classic Juice Drink.
