BACARDÍ rum, the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide.
The latest addition to the brand's flavored rum family, BACARDÍ Mango Fusion, is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience.
BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes.
"Mango is one of the most popular flavors on the market today, with its light, crisp profile," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As leaders in the rum category, we're committed to innovating to meet our consumers' needs -- and BACARDÍ Mango Fusion delivers on that promise," he added.
The new product launch is supported with national digital media, on- and off-premise sampling and promotion.
BACARDÍ Mango Fusion is a BACARDÍ original flavor that's great as a shot drink or mixed with fruit juices, lemon-lime soda or sweet and sour mix for a twist on cocktail favorites.
Select BACARDÍ Mango Fusion Cocktails:
Mango Fused:
1 part BACARDÍ® Mango FusionTM
3 parts orange juice
Pour ingredients over ice in a tall glass. Garnish with an orange wedge.
Mango Mojito:
2 parts BACARDÍ® Mango FusionTM
2 tsp. caster sugar
4 lime wedges
12 fresh mint leaves
1 part soda water/club soda
Spring of fresh mint to garnish
Gently press together the limes and sugar; bruise the mint leaves by clapping them between your palms, rub them on the rim of the glass and drop them in. Next, half fill the glass with crushed ice, add BACARDÍ® Mango FusionTM and stir. Top with crushed ice, a splash of soda and a sprig of mint.
Chilled Mango:
1 part BACARDÍ® Mango FusionTM
Mix in a shaker with ice and pour in a shot drink glass.
