The U.S. Pecan Council Board of Directors voted to change the organization's official name. Going forward, the council will be renamed the American Pecan Board.
President Mike Adams says the change was made after careful consideration and counsel from marketing specialists.
Adams adds that producers, buyers and handlers of pecans in the U.S. will benefit from the new brand name.
“The American Pecan” will be used to identify and trademark all pecans grown in the U.S.
