tting prices across more everyday items and its online grocery service as it fights back against competition and falling profits.The supermarket giant has announced it will drop prices on more than 30 products from today, including bacon, baked beans, broccoli, peppers, sugar, lettuce, cucumber portions and lines from its bread ranges.
It is also introducing free click-and-collect on grocery across all locations while one-hour home delivery slots will be available for £1.
The new prices include a box of six Tesco free range medium eggs cut from £1.38 to £1, English slightly salted butter down from £1.49 to £1, baked beans down from 45p to 32p and wholemeal bread cut to 75p from 90p.
The grocer said the prices would stay down.
David Wood, UK Marketing Director at Tesco said: “I’m absolutely delighted we can do this for our customers. We never stop thinking about how to make their lives better and easier, and these new lower prices on every day products will really help families on a budget. Together with £1 home delivery or free Click and Collect for food shopping, our customers are going to make real savings.
“I’m especially pleased that we’ve been able to make the traditional English cooked breakfast cheaper just in time for St George’s Day on Wednesday. By cutting the price of eggs, bacon, tomatoes, bread, butter and baked beans, a family of four who like a cooked breakfast once a week will save around £96 a year."
Last week Tesco boss Philip Clarke said customers would see prices coming down as Britain's biggest supermarket revealed a second year in a row of falling profits and a deepening deterioration in UK sales.
Underlying pre-tax profits fell 6.9% to £3.05 billion for the year to February 22 while fourth-quarter like-for-like sales slumped by 3%, after a 1.5% fall in the third quarter.
