clusives wine range has achieved sales of a massive £2.8 million in the year since their launch.The sparkling Italian lines, Perlezza Prosecco Brut and Rose variants, have reached £1.5 million in sales, with 90% distribution in licensed SPAR stores and generating almost £20 per week, per store.
The other four brands have also generated another £1.3 million, with the Terra Ricca brand and Sola leading the way in distribution and sales.
Spar UK launched the Exclusives wine range in March 2013, in a move to provide consumers with credible, affordable alternatives to either own label or branded wines.
The range comprises two Spanish wine brands, Modesta and Sola, two Italian wine brands, Perlezza and Terra Ricca, along with a French brand, La Vasque, totalling 12 different wines from the three countries.
Chris Lewis, Spar UK licensed trading director, said:
“We are delighted with the success of the Exclusives range since their launch last March.
“These sales prove our Exclusives range truly fills the gap in the market between own label and brands, and has helped Spar boost the profile of its wines as offering fantastic quality at a good price.”
In addition to their sales success, the wines have also won 13 medals during the Wine Awards season, including Silver, Bronze and Commended.
