Arla Foods Ingredients has launched its whey protein Lacprodan DI-7017 into the lifestyle nutrition market for the first time.
Lacprodan DI-7017 is described as a 100% whey protein concentrate rich in the essential and branched chain amino acids that are scientifically proven to optimise the body’s muscle-building and satiety response mechanisms. The ingredient is said to offer quicker digestion time than casein, and to be suitable for use in a range of great-tasting food and beverage applications, including long-life UHT drinks.
Initially launched in 2012 into the clinical nutrition market, Lacprodan DI-7017 is now available to companies looking to tap into the surge in popularity of high-protein products among mainstream consumers. According to Euromonitor, protein supplements represent the fastest growing category in consumer health, with global sales rising by 59% to $5.4 billion between 2006 and 2011.
“Whey protein has long been popular with body-builders and elite athletes for its superb muscle-building and satiety benefits,” said Peter Schouw Andersen, business development manager for Health & Performance at Arla Foods ingredients. “In recent years, however, it has emerged from this niche to go mainstream. Increasing numbers of ‘ordinary’ health-conscious consumers are now demanding food and beverage products that help them stay fit, toned and looking and feeling good but which are convenient to integrate into their everyday lives.”
“The key to tapping into this growth opportunity is to offer consumers lifestyle protein-based products that are delicious and easy to consume, since these shoppers are not willing to make the taste and convenience sacrifices accepted by niche protein consumers such as body-builders. Lacprodan DI-7017 enables food and beverage companies to do this. It offers all the proven nutrition characteristics of whey proteins, but is also easy to use in mainstream products that consumers will love and be willing to pay a premium for.”
Lacprodan DI-7017 is claimed to be ideal for use in a comprehensive range of functional foods and drinks, including milk and water-based beverages and soups. It contains 100% whey protein, is UHT-stable, offers neutral pH and Arla says it tastes good. These attributes are said to make it especially attractive to manufacturers wishing to develop long shelf life products designed for weight management and the increase of muscle mass simultaneously.
“Whey protein is already the gold-standard in proteins, thanks to its excellent amino acids profile,” continued Andersen. “Health-conscious consumers are always on the lookout for products that will help them stay fit and toned by regulating their weight and preserving muscle mass. A nutritional ingredient that promises to help them achieve this in an easy and enjoyable way is a compelling offer.”
“Formulating functional food and beverage products with Lacprodan DI-7017, a high quality whey protein, enables companies to offer great-tasting and highly nutritional products that will appeal to consumers and help them to stay fit and toned as part of an active life.”
