Syngenta has launched a promotional campaign for its famous tomato variety. The campaign started with a TV advert showing a customer choosing Kumato at the greengrocer.The development of this tomato began in the 1970's, when Luis Ortega, current Syngenta tomato geneticist, accompanied his father to the plantations of a family in Adra, a coastal town in Almeria. His curiosity led him to discover that tomatoes at both ends of the plantation, under more water stress, had a different colour and a much sweeter and intense flavour. The young grower turned his experience into a personal challenge: obtaining tomatoes of a really intense flavour and different colour. That is how Kumato® was born.
Kumato® is the result of many years of research and collaborative work; of advanced technical expertise, efficient organisation and huge passion for the quality of Syngenta products. They derive from wild tomatoes that grow spontaneously and which adapted to survive drought and salinity in Mediterranean areas. Everything was done through natural breeding techniques developed in Spain.
The promotion of the product begins with this television campaign and will also include a series of promotional activities throughout 2013.
