is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.With the Football World Cup taking place in Brazil this year, the promotion, which is part of the McCain Summer of Sharing campaign, will capitalise on increased consumer interest in all things Brazilian.
The promotion will feature on around 4.5 million packs of McCain Wedges and will be in-store for approximately 10 weeks from 5 May supported in-store and online by point of purchase advertising.
The success of the annual promotion has grown every year and with the Wedges range already showing y-o-y value growth, the Brazilian-theme is set to capitalise on an expected increase in sharing occasions as consumers look to share the excitement of the Football World Cup with friends.
To claim an exclusive bowl, consumers need to purchase any two 750g promotional packs of McCain Wedges and log on to www.summerofsharing.co.uk to enter two unique codes.
Mark Hodge, McCain Foods marketing director, said:
“The sharing bowl give-away is a hugely successful mechanic, ensuring incremental sales and repeat purchase as consumers look to take advantage of a high value offer by purchasing multiple packs.
“Perfectly timed to coincide with a massive summer of sport, sharing foods will be in strong demand with consumers so we’re expecting an even bigger response than usual to this year’s Brazilian-themed bowl give-away.”
The promotion will run across packs of Lightly Spiced, Mexican and Roasted Garlic Wedge – available in all major retailers from around £2 (750g).
