me Energy is building on its current range by adding new flavour, Citrus Storm.In response to customer demands and market trends, No Fear Extreme Energy is launching its new citrus flavoured drink, price marked at £1 in a 500ml can and is available now to wholesale and retail.
No Fear Extreme Energy is synonymous with being innovative and the citrus flavoured PMP is no different.
The Citrus Storm flavour is designed to provide consumers with a crisp and refreshing energy drink for the summer months ahead.
The packaging is designed to provide visual appeal, while remaining consistent to the No Fear brand.
The launch of this new flavour follows on from a busy year of NPD’s for No Fear Extreme Energy and the brand is showing no intention of slowing down, establishing itself as a major competitor in the energy drinks market.
No Fear brand manager Neal Haworth said:
“The functional energy category is continuing to grow at an ever increasing rate (+10.5%YOY) and consumers are constantly looking for new and exciting flavours to try.
“No Fear is capitalising on this growth by launching this unique flavoured product that meets with current consumer trends.
“Launching No Fear Citrus Storm will enable us to broaden our appeal and strengthen our existing position within the sector.
“Launching the new citrus flavour in the energy sector will offer something new and exciting for our fans, whilst also attracting new customers to the brand.
“The new product complements our existing ‘Storm flavour range’ perfectly.
“At a competitive £1 price point, the product will deliver an incremental sales boost to retailers.”
No Fear flavour Citrus Storm is available now in a stand-out 500ml can, it will be price marked at £1.
