Brasil Foods, leading producer of frozen foods, has appointed big data software company PROS to enhance its price effectiveness and customer experience initiatives.
The food company that has operations in over 120 countries, with a network of 20,000 integrated out-growers and 109,000 employees is seeking improved automation and intelligence system.
Brasil Foods pricing manager Fabio Freitas said that the company's complex customer environment relies on data from its SAP system.
"With better automation and intelligence, we'll be able to respond more accurately to customer requests by channel and region, and manage seasonal demand for our products. PROS pricing solutions and strong customer references set them apart from their competitors," added Freitas.
The company has scheduled the conclusion of the transaction in the first quarter of 2014.
PROS COO Blair Crump said: "PROS continues to expand its footprint and customer base worldwide, and we are delighted to add such a prominent industry leader in this important and growing market. We appreciate the confidence Brasil Foods places in PROS."
