Smart Balance has introduced non-GMO buttery spreads as a part of its plan to transition its product line to non-GMO in the wake of heavy demand for such products.
Offered at same price as previous spread products, the distribution of the new buttery spreads is scheduled in May 2014 across national and regional grocery stores in the US.
The food company, which is a subsidiary of Boulder Brands, has overhauled its operations including ingredients sourcing and manufacturing processes to produce non-GMO products.
Smart Balance and Balance Brands executive vice president Duane Primozich said that the new products affirms the company's commitment to make non-GMO Smart Balance widely available, without any price rise.
"We wholeheartedly agree with consumers and advocates who support greater transparency in food ingredients, and who want healthier, less processed foods with simpler ingredients," added Primozich.
Smart Balance's latest spread tubs features a prominent 'non-GMO' label and a pledge outlining the commitment to make Smart Balance using only non-GMO ingredients, including expeller-pressed oils from non-GMO seeds.
The company has also claimed that it uses a unique blend of non-GMO oils in its spreads, besides new processing equipment and storage.
