out by Brand Finance, an independent intangible asset valuation consultancy, has reported that Carrefour is the ninth most valuable French brand. The red-and-blue logo of Carrefour was assessed as the most powerful of all French retailers' logos. BNP Paribas possesses still, according to the findings, the most valuable French brand of all, which is worth €14.7 billion. The telecommunications brand Orange is on the brink of surpassing the bank however — the firm has seen its brand rise in value by €2 billion in the last fiscal year, making its overall value €14.4 billion.
The insurance giant AXA, which is in third position, could potentially rise to no. 1; it has enjoyed a growth of €2.5 billion in the last 12 months.
Carrefour operates mainly in Europe, Argentina, Brazil, China, the Dominican Republic, the United Arab Emirates, Qatar and Saudi Arabia, but also has shops in North Africa and other parts of Asia, with most stores being of a smaller size than hypermarket or even supermarket.
Brand Finance was founded in 1996 by David Haigh, who qualified as a Chartered Accountant with Price Waterhouse in London. Before setting up Brand Finance, he was the director of Interbrand’s global brand-valuation practice in London.
Brand Finance opened its first international offices in the USA, Singapore and Australia in 2000, and now has a global network of offices and partners in 20 countries.
