Coop has been named this year's most sustainable retail chain at the 2016 Swedish Retail Awards. The win has been attributed to Coop's new store formats with a focus on sustainability, along with their "wonky" vegetable campaign. The Retail Awards are organised by the Swedish Trade Organization together with the trade magazine Dagens Handel.
"We have always seen ourselves as a green company, however, we have been very busy this year refurbishing the formats in all of our stores and communicating to the customers about how they can shop organic, fairtrade and more environmentally friendly. We launched a film called 'An organic effect' which shows the effect on one family once they switched to organic foods and this was a huge success and seen by approximately 50 million viewers around the world." shared Louise König, Sustainability Manager for The Co-operative Group.
