Hennessy V.S announces the fourth edition of the brand's Limited Edition bottle series by unveiling a new design created by critically acclaimed American contemporary artist, Shepard Fairey.
The original label art incorporates elements from Shepard Fairey's striking color palette and iconography, and pays homage to the Hennessy brand and the Cognac within, whose bold taste has been revered by Cognac fans for almost 250 years.
Lifting key features from historic Hennessy designs as well as his own designs, the Hennessy V.S Limited Edition label represents the artist's unique interpretation of the perfect balance between tradition and innovation.
Exploring the new design, art enthusiasts will discover distinct symbols and motifs, including the "star icon" representing Shepard Fairey's search for expression of continuity and his signature "Obey" imagery. In addition, each Hennessy V.S Limited Edition bottle by Shepard Fairey is individually numbered.
"Shepard Fairey personifies the qualities Hennessy wishes to champion," said Rodney Williams, Senior Vice President of Hennessy USA.
"He's consistently pushed himself, his craft and his audience, reshaping the way we appreciate art in the process. This new Hennessy Limited Edition bottle design is further evidence of his talent, passion and commitment to his craft, the same characteristics Hennessy has pursued since 1765."
Additionally, Hennessy V.S Limited Edition Deluxe sets will be available starting in July offering connoisseurs an exclusive, eye-catching signature set, designed by the artist.
Each set features two new and distinct 750ml iconic bottles with premium gold and silver foil labels, capsule and macaroon designed by Shepard Fairey, an elegant booklet providing a special behind-the-scenes look at the Hennessy and Shepard Fairey partnership, and three exclusive collectible stickers designed by the artist.
The Hennessy V.S Limited Edition bottle, approximately $32.00 (750ml) and the Hennessy Limited Edition Deluxe set, approximately $150, will be available for pre-sale online at Reservebar.com starting June 6 and on shelf at select retailers starting July 14.
"One of the reasons I jumped on this collaboration with Hennessy is that I saw so many similarities between us," said Shepard Fairey. "Whether in Cognac or in art, we both continuously push ourselves to pursue excellence, working years and years to hone and perfect our crafts."
