Drinks & Treats (MCD&T) has entered a new category with the launch of The Galaxy Chocolate Cake and M&M’s Chocolate Cake.The launch is designed to bring extra indulgence, fun and a sense of occasion into the category.
Featuring two chocolate brands – Galaxy and M&M’s – the cakes aim to support and celebrate a wide range of occasions.
The Galaxy Chocolate Cake has been created with women in mind.
This chocolate sponge is filled and covered with Galaxy buttercream, topped with mini Galaxy Counters and Galaxy Ripple pieces for visual appeal.
Featuring the iconic M&M’s characters the M&M’s Chocolate Cake has been designed to create colourful stand out on shelves.
The chocolate sponge is sandwiched together with chocolate filling, covered in bright icing and topped with a pool of real M&M’s.
Michelle Frost, general manager for Mars Chocolate Drinks & Treats said:
“The cakes combine some of the nation’s best recognised and loved confectionery brands with great packaging, taste and on shelf appeal.
“We believe that these very distinctive cakes will add something new and exciting to the cake sector which is already growing at a rate of 19% year on year.”
Galaxy Chocolate Cake RSP £12.00 / M&M’s Chocolate Cake RSP of £10.00
