Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Company has announced plans to distribute their products to New England beginning mid-June.
There will be a handful of events in Massachusetts, Connecticut and Rhode Island to celebrate the launch in the Northeast. Products will be available in the region at restaurants, pubs and retail locations.
"We're heading east to some fun launch events in Massachusetts, Connecticut and Rhode Island" says New Holland Vice President of Sales and Marketing, Fred Bueltmann. "We're looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in New England."
New Holland is working with L. Knife & Son companies who have several craft beer distribution branches in New England.
"L. Knife & Son are an amazing partner," says Bueltmann. "After over a hundred years in their business, they have a tremendous amount of knowledge about the industry. But more than that, they are passionate about the products they distribute and that's the key to a great partnership."
New Holland will release a variety of beer and/or spirits in each market - please go here for a complete listing of brands you can find by state.
"New England and beer have a great history together," says New Holland Co-founder and President, Brett VanderKamp. "Our forefathers were beer lovers. This is where they hung out over some pints and planned a revolution. We think craft beer pairs particularly well with historical references and social uprisings."
