dible Wafer Cupcake Cases have a sweet taste and are free standing so no cupcake tray is required making them convenient and completely mess free.The advanced recipe also makes them 100% bake stable – designed for all types of cupcakes and recipes.
Gill Davies, executive head of marketing (Ambient), Dr Oetker UK, said: “The Baking Cases subcategory is underperforming.
“We are hoping that the introduction of these innovative edible cases will help reignite excitement and novelty into the category.
“Consumers are always looking for new innovative ways to present their baking – edible cases will add a new dimension to cupcakes, the perfect accessory to complete their wow factor presentation.
Another category first, Dr Oetker continues to lead the UK baking market.
“We expect them to be extremely popular and inspire would-be bakers who may be put off by not having the correct tins to start baking in a fun, fuss free way.”
Dr Oetker Edible Wafer Cupcake Cases will be available nationwide from beginning of June 2014, 6 x 6 pcs per unit MRRP £2.49.
