rds has revealed a UK marketing campaign to drive its Moscato wine brand in an effort to replicate its success in the USA.Since launching in 2011, Gallo Family Vineyards Summer Red, Summer White and Moscato are said to have added £25m to the category.
The new integrated campaign – “Moscato: This Season’s Must-Have” – represents the biggest-ever investment to date from Gallo Family Vineyards behind its Moscato range.
The campaign encompasses a multi-channel approach that includes print and online advertising, social media activity, PR support, in-store promotions and consumer sampling.
