nsistent growth within the high value sector of small pot yogurts, Onken Muesli has this week re-launched with a spoon.As such Onken has gained a new listing in 250 Tesco Express stores with two flavours – Mixed Berry and Cherry (200g).
The development was based on research into habits and innovations in the £15m Breakfast Small Pot category, which showed that more and more consumers are eating breakfast on-the-go.
One out of every three adults eats breakfast out of home at least once a month, with 10 million adults eating breakfast out of home at least twice a week.
Additional research has shown that Breakfast Small Pots are seeing strong growth and are the fastest growing area of the yogurt category, driving value into the small pot sector.
There has been a +69% year-on-year growth in convenience.
Laura Graham, head of marketing at Onken, said:
“Since the Onken Muesli range launched nine months ago, we have experienced consistent growth within this high value sector of small pot yogurts.
“And at only 220 calories, Onken Müesli is a great healthy breakfast option for consumers, which provides calcium, fibre and protein”.
