pired by the cooking programme, is launching two new Italian Cooking Kits RRP £2.99.The MasterChef Food kits each have three steps and take 20 minutes to prepare at home.
MasterChef Food is a selected range of essential ingredients and finishing touches designed to help food lovers create new dishes from around the world.
The kits contain ingredients such as infused oil, hand-blended spice mixes and base cooking sauces, with the first flavours to launch being Tomato Ragu with Chianti and Tomato, Garlic and Paprika.
Additional SKUs featuring flavours from around the world are expected to hit shelves later in the year.
Managing Director, Phil Lynas of All About Food said:
“The cooking kits have been developed in-line with research that suggests consumers would like to cook from scratch more often, but have limited time during the week.
“Consumers simply follow the MasterChef Food cooking and presentation directions on pack for an authentic and great tasting meal.
“Through research and insight we’ve learnt that consumers are looking for inspiration in the kitchen so we’re confident the cooking kits will be a success in grocery retail, helping to make meal-times special, every day.”
Inspired by the cookery series, MasterChef Food is a partnership between Shine 360°, the Shine Group division responsible for MasterChef’s non-broadcast rights and All About Food, market leaders in the development of some of the UK’s most successful food licences including Nando’s, PizzaExpress, Hairy Dieters and Wahaca.
Entering its tenth year since returning to UK screens MasterChef is now both a British and a global phenomenon, produced in over 45 countries.
The MasterChef Food range complements a portfolio that includes publishing and cookware lines, experiential events and the recently launched culinary travel tours.
Shine 360° CEO Ben Liebmann said”
“MasterChef Food is a carefully selected range of essential ingredients, recipes and finishing touches designed to equip and inspire home cooks and make any meal time special.
“All About Food has a proven track record in bringing trusted, much loved brands to life in people’s kitchens and have been ideal partners in realising a range true to MasterChef.”
As part of the MasterChef Food range, a selection of oils, stocks and gravies launched in Tesco in January this year and the cooking kits will launch in selected Asda stores on the 9th June 2014, with an RRP of £2.99.
