nd, Del Monte is re-launching its Occasions cocktail range in new packaging.The brand is also adding a new Mango Margarita flavour to the range to capitalise both on the growth in adult soft drinks and the popularity of cocktails.
The new-look packs aims to reflect the festive nature of these juice-based drinks and highlight how, unlike traditional cocktail mixers, they can be drunk either with or without alcohol to match the social occasion and shopper’s preference.
The ready-made Del Monte Occasions cocktail mixers require minimal effort for maximum enjoyment; doing away with the need to buy lots of ingredients.
Only the alcohol of choice needs to be added if desired, making this range of cocktails more affordable and really easy to make.
The new Del Monte Occasions Margarita has mango as a base, which is the fastest growing juice flavour in the UK.
Other flavours in the Del Monte Occasions range include classics such as Pineapple Mojito, Spicy Tomato Mary and Cranberry Cosmopolitan.
Says Frans Van Melis, vice president operations at Del Monte, said:
“With Del Monte Occasions we realised there was a real opportunity to create a new range of mixers which can be added to alcohol but, in a new departure for cocktail mixers, are also great tasting when drunk on their own.
“The decision to re-launch the brand was taken to differentiate the premium Del Monte Occasions range from mainstream juices.
“People have an entirely different mindset when shopping for an adult, non-alcoholic beverage to drink at home or at a party; juice tends to be a functional purchase whereas shopping for mixers is associated with having fun and socialising.
“We feel the new Del Monte Occasions packaging celebrates this distinction.”
The Occasions cocktails come in a 1 litre size with a £1.99 RSP.
