
Faruk Vali, managing director of KQF, said: “Le Clerc is a very important player in the market. It’s also an excellent strategic partner because it has a high profile and it’s expanding quickly. The listing of our products with such a significant retailer gives us an excellent means of introducing our halal-certified convenience foods to an entirely new group of European customers.
“Our research suggests that the European market for halal foods is buoyant. It’s currently worth around $30 billion and the figure is rising by approximately 15% a year. France has the largest Muslim population in Europe – a little under 5 million – so we developed a new product range, Khan Exotique, as our way of reaching out to that market. European consumers seem to be responding very well.”