o Ltd is adding to its Kiddylicious brand with four new ranges hitting the shelves this month.Wibble Wobble Jelly Pots are a significant innovation in the 12 months plus sector, as the first jelly specially developed for children of this age.
It also takes the Kiddylicious range into toddler desserts for the first time.
The range features three flavour combinations with soft pieces of real fruit: apple/blackcurrant, pear/raspberry and peach/strawberry.
These flavours help to develop a child’s growing palate with subtle tastes, and the real fruit pieces are vital in building a tolerance for mixed textures – important factors for parents when shopping the baby aisle.
Wibble Wobble Jelly Pots are set with pectin for a soft texture, making them suitable for vegetarians.
Mums approved of them as a healthy choice and a way to encourage their little ones to eat fruit, the toddlers clearly loved the jelly and the opportunity to self-feed.
Mums explained they were concerned about allergies and additives and were pleased to see one-of-five-a-day portion messages displayed clearly on the front of the pack.
Wibble Wobble Jelly Pots are sold in twin-packs of two 90g pots priced at £1.35.
They will be are available from Asda, Tesco, Sainsbury’s, Morrisons, Waitrose, Boots and Ocado.
As well as jellies, The Kids Food Co Ltd is also launching three new ranges for the growing number of Kiddylicious snack fans.
