unching the UK’s first super food luxury truffles into Ocado from September 2014 (around 10 truffles in a 115g box, RRP £13.95).Available in three varieties, Maqui, Chia Seeds & Lime and Baobab & Vanilla, each truffle is guaranteed to contain more than five super food ingredients.
The raw centre of each truffle is made up of a blend of Maca, Lacuma, Carob, Ginseng, Agave, Sunflower Seeds and Ground Almonds mixed with 64% and 70% dark chocolate cocoa solids.
The truffles are suitable for those on a vegetarian, vegan, gluten-free and dairy-free diet and each one is hand-made by the chocolatier Paul Wayne Gregory.
The range will be targeted towards health-conscious consumers looking for a guilt free treat, those on specialist diets and the luxury gifting market.
At the heart of the Sweet Virtues philosophy is the ‘Triangle of Health’, a balance of mind and relaxation, food and nutrition and exercise and fitness.
One without the other two will never achieve optimum health.
This philosophy is reflected in each flavour and the ingredients used: Maqui to Detox, Chia Seeds & Lime to Energise and Baobab & Vanilla to promote Balance.
The beautifully created packaging captures the brand’s ‘clean living’ philosophy and is designed to stand out on-shelf with its graphics.
These feature light colours and feel-good imagery including the ‘nutrient dense’ ingredients for each truffle variety.
Sweet Virtues’ Founder Carey Davis-Munro said:
“Sweet Virtues is an extension of my lifestyle philosophy, I have a genuine passion for great ingredients and the real
goodness food can offer us and Sweet Virtues embodies this.
“We are confident that our offering will stand out in the current functional food and free-from market as we have concentrated on using the best quality ingredients, flavour, texture and overall look in order to give our product a truly high-quality and luxury feel.”
