fruit confectionery brand, has teamed up with Xbox to offer consumers the chance to win Xbox prizes with every bag sold.A code will feature on packs of Skittles 55g and 174g Fruits, Sours, Confused and new Wild Berry.
Consumers can then enter their code on www.skittlesup.com, and find out instantly if they have won.
Available from 10th July until the end of this year, some of the prizes up for grabs include Xbox consoles, games and three day Live Gold passes.
The on pack promotion will be supported by a £3million multi-media campaign, which will include a five second tag announcing the brand’s partnership with Xbox.
The ad will launch on 28th July and run for four weeks.
The partnership with Xbox follows last year’s Skittles vs. Fruit Ninja campaign, which saw phenomenal results including the app reaching No.1 in the iTunes download charts within five days, and Skittles becoming the bestselling confectionery brand in the UK during the campaign period.
The game secured over four million downloads across-Europe, with 1.3 million downloads within the UK alone and a 14% UK sales uplift.
Hannah Collings said: “We’re really excited to be teaming up with Xbox this year to give away loads of prizes, which we’ll also be making a lot of noise about in-store.
“Last year’s launch of the Skittles vs. Fruit Ninja proved a huge hit with our fans.
“With the Xbox campaign launching across Europe and supported by a multimedia campaign, this will provide a great opportunity to drive incremental sales.”
