ome Bahlsen’s best-selling product in the convenience channel, due in part to the business making a decision to introduce price-marked packs.Last year, Bahlsen invested in enhancing the Hit range further with the launch of Hit Fun Sticks, and the business is now planning to build on its popularity by launching a new, modern design and introducing additional new products later this year.
Julien Lacrampe, trade marketing manager for Bahlsen, said: “Further to extensive engagement with our retail network, we responded to the price-wars so many outlets have been involved with to introduce the PMPs and enable them to stock best-selling products and the most attractive price-point.
“With Bahlsen marking its 125th anniversary this year, the brand is particularly keen to build on making an impact, and evolving our best-selling products is just one of the ways we intend to do that before the end of the year.”
