e’s home brand – includes a new product: Extra Sweet Pineapple. The new product will be available in new packaging year-round from week 30. With its mix of premium quality and prominent packaging design, TOP Extra Sweet Pineapple is a truly exclusive product. As Product Manager Stef van der Linden described it, “it’s the perfect product for customers looking to offer something a little different.”The Total Produce Group’s range of home-brand products includes a variety of items, with the Extra Sweet Pineapple joining the current selection of melons imported from Brazil and Central America by Total Produce BV. All are marketed under the same TOP quality label. In the future, also the melon boxes will be designed in the new eye-catching packaging line.
TOP product
Only the highest-quality fruit is good enough to be included in the TOP family, and the major benefit of this premium-quality Extra Sweet Pineapple is that it’s always ready-to-eat. As Stef van der Linden explained: “consumers can enjoy this extremely tasty fruit right out of the box.
The exterior of the purple-coloured box features the ‘eyes’ of the pineapple, and the visual of multiple boxes stacked on a pallet catches the viewer’s eye immediately. “The product’s exclusive and original design has made it a real eye-catcher, which is easily visible from a distance. The colourful packaging enhances the tropical look and feel of the fruit”, Van der Linden added. According to the Product Manager the presentation is a perfect example of ‘what you see is what you get’, “TOP pineapple is a delicious treat”.
Fast and tasty snack
With their sweet and exotic flavour, pineapples are a consumer favourite. To make sure that consumers can enjoy right away and clean the fruit without any fuss, all pineapples include a label containing clear instructions on how to clean the fruit. Like all TOP products, the label features the signature TOP logo.
The combination of premium fruit, a tag containing detailed information and attractive packaging design, guarantees an exclusive line of products which is exclusively available at Total Produce BV. “The concept is designed mainly for customers looking for something special and who want to improve their competitive edge with high-quality products and strong product presentation”, Stef van der Linden said. The TOP pineapple will be available on a limited basis at first, “which means that interested buyers must act quickly, as the product will literally be available only while stocks last.”
Week 30 available
From week 30, the product will be available year-round, with fresh new weekly deliveries in the Rotterdam harbour. The new pineapple box was designed to create a more consistent look for Total Produce B.V.’s presentation; this ensures that the TOP brand can be easily identified, as well as being in line with the company’s branding.
