Research shows that rational arguments are often not taken into consideration when someone is embarking on a health change like dieting or purchasing products. In a new ePerspective post, Jeannie Houchins, Vice President of Public Relations and Social Influence at Mullen Lowe, exemplifies how fragile the communication system is when it comes to science and public perception.
To do this, she delves into Alan Levinovitz’s new book, The Gluten Lie, in which the author examines the historical context of health/nutrition misinformation and the anxiety that plagues the public surrounding what to eat and what not to eat. He addresses the wide range of dieting and food beliefs that stems from religious sects to the more current convictions of demonizing sugars, fats, salt, and—of course—anything with gluten.
All of these beliefs are based on the myth of paradise—that dietary practices of the past are better and more pure than anything that is offered today. According to Levinovitz, what the general public fails to take into account is that these myths stem from superstition and lack of reporting out on the full science. Frighteningly, once a person embraces the myth, it is believed as fact, and the myth becomes deeply rooted as a part of that person’s identity.
Read the ePerspective article to find out the common denominators that tie all “fad” diets together, and why Houchins believes Levinovitz’s book can help food industry professionals understand the current diet landscape.
