to transport consumers somewhere new for lunchtime—where lunch is supposed to take 3 hours and even thinking about work is breaking the rules. The first bite of the new Caprese Bistro Bowl Salad transports Ready Pac consumers to Italy in a flash. The fresh-tasting Caprese flavor brings the burdens of a busy day to a quick halt. Consumers will enjoy the cool mozzarella over perfectly ripened tomatoes with a tangy balsamic drizzle—all with only 210 calories. Ready Pac expects their latest release to quickly become a customer favorite. Not only does the Caprese Bistro Bowl Salad tantalize the senses, but the single-serve, complete meal is based on the latest restaurant trends. According to Technomic, Caprese salads have been growing on menus for five years and are still running strong (+37.1% increase in mentions on national restaurant menus since 2009). Ready Pac carefully crafted the Caprese to follow a classic Bistro-authentic recipe consisting of Arugula and Spring Mix, fresh mozzarella pearls, grape tomatoes and a balsamic vinaigrette dressing.
“We have built a reputation for delivering inventive new flavors, but we also have a soft spot for the classics,” explained Tristan Simpson, Vice President of Corporate Communications at Ready Pac. “We’re eager to provide consumers with a flavor that didn’t previously exist in this category. The Caprese Bistro Bowl Salad takes customers out of their busy week for a moment, which is fantastic because everyone deserves some time to slow down.”
The Caprese Bistro Bowl Salad has a recommended MSRP of $3.99, is currently available in Safeway and is slated for national distribution soon. Look for it with Ready Pac’s fun new branding and packaging design—reminiscent of a trendy sidewalk café that emphasizes the fresh, unique and restaurant-inspired flavors found in each Bistro Bowl Salad and Bistro Bowl Wrap Kit.
