will appear in a new TV campaign running over the summer, highlighting the fun that can be had with the new letters-based product launch.Each individual Fruittella chew has one of the twenty six letters of the alphabet printed on its wrapper, and consumers are challenged to come up with their own favourite words from the letters they find in single and multipack formats of the brand.
Fruittella brand manager David Leal said: ”This high profile media campaign means that no-one will escape the fun of Fruittella Fruit Letters this summer and we’re intrigued to see what words Fruittella consumers will come up with.”
