uccess of the Cadbury Dairy Milk Oreo tablet, Cadbury Dairy Milk is to bring even more co-branding to the category, with the launch of Cadbury Dairy Milk Oreo in a single format from mid-August.Cadbury Dairy Milk Oreo, which combines Dairy Milk chocolate and the world’s favourite biscuit, has already been successful – worth £19.4 million, it is the third best selling Cadbury Dairy Milk tablet in the UK market.
The 41g countline features the same creamy filling with pieces of Oreo cookie, smothered in Cadbury Dairy Milk chocolate, in a single format ideal for on-the-go snacking.
The new bar has the potential to drive sales in-store and growth in the singles segment.
Cadbury Dairy Milk Oreo countline is part of a growing range of co- branded products, joining tablets including Cadbury Dairy Milk Daim and the recently launched Cadbury Dairy Milk Chips Ahoy.
The whole co-branded range will be supported by £2 million UK marketing investment, including PR, outdoor advertising, digital and in-store activity.
Matthew Williams, marketing activation director for Mondelēz International, said:
“Cadbury Dairy Milk Oreo countline aims to build on success of the tablet, bringing two power brands into a new format to inspire new consumers and new snacking occasions.
“This is a great opportunity for retailers to take advantage of two power brands and drive incremental sales. With high-profile media investment for co-branded products throughout 2014, retailers should stock up to make the most of increased excitement and awareness.”
