rand Tiger Tiger is set to extend its reach even further with a market first – the launch of its oriental Stir-in Sauces.The four strong range, available in Sweet Teriyaki, Spicy Szechuan, Tangy Kung-Po and Sticky Hoisin variants will be launching into 350 Morrisons stores and Hyperama stores nationwide this month.
The brand took learnings from the pasta sauce stir-ins already available on the market, and set out to produce a selection of oriental stir-in sauces that enable consumers to enjoy a mid week meal in just three minutes.
The sauces, which have been designed for customers to stir into pre-cooked vegetables, chicken or noodles, are unlike stir fry sauces which tend to evaporate in the wok, instead they thoroughly coat all of the ingredients, providing a more authentic and desirable taste experience for the time poor consumer.
These sauces, made with traditional ingredients, are free from gluten, artificial colours, preservatives and flavourings, and each is produced using a gentle small batch process to ensure authentic flavour.
As with all of the brand’s products, the sauces have been produced with the intention of encouraging consumers to ‘Unleash the East’ and be ‘Braver with Flavour’, with convenience in mind.
Nigel Parrott, Head of Tiger Tiger said:
“We are delighted to be launching another market first into the World Food Aisle with our new Stir-in sauces.
“The very essence of the brand is to be ‘braver with flavour’ and our expertise in the East ensures we deliver just this.
“Not only do we use the finest ingredients and best recipes for our products, but we keep close to what people are demanding, allowing for product renovation and innovation, but also highlighting where there are gaps in the mass market.
“We are confident that these innovative new sauces will drive further sales for the brand.”
The Stir-in Sauces 150g (RSP £1.49) launch into 350 Morrison stores nationwide this August.
Also available from Hyperama.
