Germany based RPC Bramlage has introduced a set of in-mould label (IML) containers and lids for spreads and yellow fats in order to meet growing market demand for cost-effective packs.
The new product range provides four sizes from 250g to 1kg. For a maximum flexibility on filling lines, the 250g, 400g and 500g packs can be placed in a single lid.
RPC Bramlage sales manager Peter Van Dyck said: "As markets become more competitive, we are seeing an increasing market focus on high quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.
"IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands."
The new containers are injection moulded in polypropylene and the in-mould labelling offers multi-coloured and intricate designs.
The new range is designed to give a level of finish and detail that cannot be achieved through on-pack printing to project a quality image and effective brand positioning, the company said.
The labels can also be provided with a metal-effect finish or incorporate a barrier to prevent oxygen ingress.
