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Current Position:Home » News » Marketing & Retail » Retail » Topic

U.S. restaurants saw increased sales, traffic in October

Zoom in font  Zoom out font Published: 2014-12-06  Authour: Food Stuff  Views: 121
Core Tip: Driven by stronger sales and traffic and a more optimistic outlook among restaurant operators, the National Restaurant Association’s Restaurant Performance Index (RPI) posted a solid gain in October.
Driven by stronger sales and traffic and a more optimistic outlook among restaurant operators, the National Restaurant Association’s Restaurant Performance Index (RPI) posted a solid gain in October. The RPI stood at 102.8 in October, up 1.8% from its September level. In addition, the RPI stood above 100 for the 20th consecutive month, which signifies expansion in the index of key industry indicators.

“The positive same-store sales and customer traffic results suggest that restaurants are the beneficiaries of falling gas prices, which were down $0.88 since the end of June,” said Hudson Riehle, Senior Vice President of the Research and Knowledge Group for the Association. “Elevated food costs continue to top the list of challenges reported by restaurant operators, but overall they remain generally optimistic that business conditions will improve in the months ahead.”

Restaurant operators reported both higher same-store sales and customer traffic levels in October. Seventy-one percent of restaurant operators reported a same-store sales gain between October 2013 and October 2014, up from 63% who reported higher sales in August. Meanwhile, only 11% of operators reported a same-store sales decline in October, down from 23% in September.

A majority of operators expect their sales to rise in the months ahead, and they are somewhat more optimistic about the direction of the economy. A majority is also planning for capital expenditures in the next six months.
 
 
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