McCormick has announced the introduction of a non-GMO labeled vanilla extract as well as plans to significantly increase the number of organic and non-GMO offerings in 2016. By 2016, 80% of the company’s gourmet herbs and spices business in the United States will be organic and non-GMO. Additionally, more than 70% of all McCormick branded herbs, spices, and extracts in the U.S. will be labeled non-GMO. Most of McCormick's herbs and spices are currently non-GMO. The company will begin to label non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category. Non-GMO Vanilla Extract will be the first to hit store shelves and has already begun shipping.
“Our consumers are increasingly interested in quality flavors with pure ingredients in their food,” said Lawrence Kurzius, McCormick’s president and chief operating officer. “Our effort to increase our organic and non-GMO offerings proves that we are listening to consumers and are committed to continuing to evolve.”
