Bud Light announced the launch of Bud Light Apple. Blending the taste of Bud Light with a 100% natural apple flavor, Bud Light Apple is a light bodied 4.2% ABV beer with a crisp apple taste.
"Bud Light fans are always looking for new experiences and Bud Light Apple answers the call with a slightly sweet finish that's smoother than conventional apple ales and ciders," said Alexander Lambrecht, vice president, Bud Light. "Backed by our strong wholesaler network in Georgia, Bud Light Apple is a crisp twist that's perfect for the fall season."
Bud Light Apple will be available in 6-packs and 12-packs of 12-ounce glass bottles and 12-packs of 12-ounce cans at retailers, restaurants and bars.
Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. The Bud Light Lime-A-Rita franchise, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category.
