King Ice, a men's jewelry brand offering street-inspired designs, has partnered with Snoop Dogg to launch his official line of products that fuse themes of both hip hop culture and animal life.
The Jungl Julz brand aims to represent a jungle-mentality, a concept that views the world as a place where the strongest endure and values of toughness, loyalty and persistence yield survival. With 15 flagship items encompassing the collection, the Jungl Julz line will include pendants, rings, bracelets and even cigar tips, items that resonate with the streetwear community.
The licensing agreement, according to Cuong Diep, the co-owner of King Ice, "Aims to provide Snoop Dogg with his own line of products, envisioned and approved by Snoop to appeal to both his fans and our own. But more importantly, provide a line of products that are both affordable and made from the highest quality of materials that fans of the King Ice and the Snoop Dogg brand will enjoy."
Before the partnership ever came into fruition, Snoop Dogg was a fan of King Ice, enjoying the quality and originality that went into each KingIce.com designed pendant. As Diep recalls, "We tried a number of times to get noticed by Snoop and other celebrities. But what earned his attention and the admiration of other artists was our persistence and loyalty to creating original designs, two qualities that represent our Jungl Julz line."
Jungl Julz will provide price ranges from as low as $60 to as high as $100. For the entire catalog of Jungl Julz items, please visit KingIce.com.
