In tune with the Christmas season, Ferrero Rocher will launch an entire consumer experience led primarily by Instagram and Facebook with everyday activities and tasks for the users to partake in and win exciting prizes.
The company will create a panoramic shot of a room that embodies the spirit of the festival. The panorama will be put out in tiles of three each day, starting on December 19 and ending on December 25. The seven days of Christmas idea will also be implemented on Facebook with seven different contests that will keep users engaged and coming back for more.
Talking about the digital initiative, Emanuele Fiordalisi, VP, marketing, Ferrero India, said, “Engaging piece of interactive advertising has worked to connect with our consumers. With this digital activity, our aim is to build the Christmas spirit and make a memorable golden experience of joy with the people they love.”
The company will also be doing special visibility in selected modern trade stores in markets like Mumbai, Delhi, Bangalore and Kochi with special packs that embody the joy of the festival that will be available across India. The packs available for sale include: the perfect little treat pack of five pralines, the iconic sharing pack of 16 pralines and the iconic gifting pack of 24 pralines.
