Buck Wild is a new line of snacks born from the idea that snacks should be exciting and made with real ingredients. The line includes Tortilla Chips, Popcorn, and Snack Mixes in a variety of complex, bold and flavor-forward profiles:
• Tortilla Chips: Korean BBQ, Jalapeño Jack, Sea Salt, Roasted Tomato & Herb
• Popcorn: Caramel Bourbon, Chipotle Cheddar, Roasted Garlic, Smoked Butter
• Snack Mixes: Honey BBQ, Chocolate Banana
"Americans are snacking more than ever, so our snacks need to rise to the occasion. Our products are made with real seeds, grains and cheese; vegetables, herbs and spices that you can actually see. And we never add artificial flavors or preservatives," says Emily Liu, Buck Wild Marketing Director. "It's time to snack the path less ordinary."
"Not only do millennials snack more than any other generation*, they are also demanding more complex, bold and spicy profiles. We're excited to give them a snack line tailor-made for their lifestyles," Liu continued. Buck Wild products are now available at select grocers, including Fry's, King Soopers and Hy-Vee. Special snack bag sizes of Roasted Tomato Herb and Jalapeño Jack Tortilla Chips, as well as Chocolate Banana and Honey BBQ Snack Mixes are available at Starbucks locations nationally.
