Mentioning the subject related to Guolian Aquatic Products Co.,Ltd, you maybe think that Guolian sold the shrimp produced in Zhanjiang to all over the world, it won the cases in court against trading two times in America, the only enterprise in mainland supplying live shrimp to Hongkong, or the first enterprise in Zhanjiang, Guangdong province listed in Growth Enterprises Market.
With so many label given by outside, Guolian has been exploring an international and diversified development mode to transform itself from an aquatic product processing company into an aquatic product operator with international competitiveness, becoming the leading enterprise of “going out” in Zhanjiang .
Develop itself into the central kitchen of chain catering enterprises
Not long ago, Guolian secured the supplier of a global famous chain catering enterprise. Before that, Guolian had went through complicated negotiations, finally passing the strict and systematic access review and approval, which meant Guolian had become the central kitchen of the famous chain restaurant enterprise.
Chen Han, general manager of Guolian, said, “Central kitchen is the core engine of catering industrialization”. Guolian has developed modern logistics technology and systematic control service based on the demand of chain catering. It has transformed into a new service platform covering procurement transaction, storage, quality inspection, processing and packaging, cold chain and distribution. To put it simply, Guolian would process the raw shrimp into finished products or semi-finished products according to the restaurant’s menu, and then distribute them to the chain restaurant to sell to the customers by reheating or sales mix.
The American factory located in Wuchuan, Guangdong mainly produces snack food, coating flour-related products and cooked products. At present, the second phase project has already been initiated, which is expected to put into operation in September of next year. The factory will be equipped with automatic shrimp peeling system invented by American Leichuang and automatic flour coating system by SumMax in Japan. At that time, the automation and intelligent level would be highly improved.
Shrimp fry listed in “Chinese Top Ten Healthy and Safe Fry”
While seeking diversified development, Guolian doesn’t give up and disregard its core operation——shrimp business. In recent years, it expand industrial aquaculture of shrimp and fry breeding experiment. Utilizing biological hydroponic technology, natural biological bait, water recycling technology and so on, break the traditional farming mode and seek industry breakthrough with the idea of greenness, environmental protection and health.
A total of 150 million “Guolian No.1”, the shrimp fry produced by Guolian, was stocked in Zhanjiang and Guangxi this year, and received favorable comments by farmers. The success rate was as high as 70%. In April, Guolian No.1 was rated as one of the Chinese Top Ten Healthy and Safe Fry.
Guoliang is selling global famous and superior aquatic products over the whole world
In the ocean world, shrimp is not as weak as people imagine. The strike of a one hundred percent mature gonodactylus chiragra is as strong as the force release by 22mm pistol when it fires the bullet. As the shrimp export king in China, Guolian plans to follow the pace of Chinese “going out” strategy and take advantage of global superior seafood resources.
Since 2013, relying on American SSC platform and grasping the market trend, Guolian has put great efforts to improve overseas order management abilities, successfully turn loss into profit with a record high of sales scale.
Through the integrating of worldwide seafood resources and procurement chains, the former Chinese enterprise that procures products in China and sells products to the word has successfully transformed into a global companies whose procurement and marketing are carried out in the whole world. Since the successfully acquisition of Sunnyway in America, Guolian has shipped Argentina red shrimp, crocodile icefish, American deep water crayfish and other natural aquatic products to global consumers’ tables. Besides, it has developed cooperation with e-commerce enterprise of fresh products and continually exploited the emerging market.
