The Department of Cooperatives in Tiruchi, India, which is responsible for overseeing the Farm Fresh outlets initiative, has achieved an impressive feat within eight months of launching: sales of vegetables through Farm Fresh outlets in the city have crossed Rs.1 million.
Chief Minister Jayalalithaa launched seven farm fresh outlets via a video conference on January 11 in a bid to make fresh vegetables available at lower prices than the market. Ever since the outlets were started, customers have visited them in large numbers to buy vegetables.
Out of seven outlets, the outlets at Srirangam and Chinthamani received overwhelming support.
K.C. Ravichandran, Joint Registrar, Cooperatives, said that the sale had crossed Rs.1 million on September 9. The outlets have so far sold 450 tonnes of vegetables. It showed that the customers had faith in the farm fresh outlets started by the government.
The city has nine outlets including 2 mobile outlets. All outlets were doing well. All are being operated at a profit.
Of the nine outlets, the outlet in Srirangam was doing extremely well. Each outlet sold an average of 1 to 1.5 tonnes of vegetables a day.
