Freshmax’s Lani cherries have safely arrived in Shanghai and been received by importer Frutacloud.
Frutacloud is a fast-growing B2B, e-commerce platform in China for imported fruit, with Lani cherries set to be their most highly sought-after product this December. Large in size and deep crimson red, Lani cherries taste great too.
In an effort to get their New Zealand cherry campaign off to a flying start, HEMA Fresh, one of Frutacloud’s customers, will commence a promotion with special focus on in-store merchandising. The objective is for consumers to check out the special Lani cherries at the start of the season and be confident about purchasing them on line thereafter. HEMA Fresh have a team of cyclists who strive to deliver every order within 29 minutes, as long as it is within a 3 km radius of the store.
The Lani offering will then quickly move into Starletta, which is a white fleshed premium cherry, alongside mid season red flesh varieties.
