Innovative Fresh is planning to extend its services in Scandinavia and is opening a laboratory in Helsingborg from which it will monitor the retail market in Sweden, Denmark and Norway.
Magnus Nilsson will lead the Scandinavian company. According to the company, Magnus has extensive retail and fresh produce experience in the Scandinavian market, working for COOP, Saba, Sydgrönt and Everfresh. “Magnus provides unique knowledge about the Scandinavian produce and retail world. We are confident that we will be offering Scandinavian retailers and their suppliers unique programs that will help expand their market leadership” says Maud Jentjens, Managing Director of Innovative Fresh.
Innovative Fresh has been offering their services for around 10 years offering the data they find to companies so that they can better understand and react to changing markets. The company today runs weekly market monitoring programs in Holland, Germany, Belgium and the UK.
