Pringles has announced a new line of potato-free chips. The chips come in the usual can but the contents are quite different. The chips are made from corn, grain and vegetables and will be marketed under the name "Loud".
"We're not trying to convey that the new crisps are better for you," Kurt Simon, senior director of marketing for Pringles said.
He said that the new line is more marketed toward "explorers" who are looking to try something new.
While containing new ingredients the amount of calories per serving remains the same. The chips will come in a variety of flavors including Fiery Chili Lime, Mighty Margherita Pizza, Salsa Fiesta, Spicy Queso and Super Cheesy Italian.
