The warm winter in 2016, with its occasional sudden periods of frost, mean the price for vegetables has increased. A couple of growers therefore have expanded the size of their plantations. Vegetables in all parts of the country unexpectedly seem to sell poorly this year. Analysts think that, against the background of increasing consumption and the development of vegetable plantations, the whole agricultural industry may have entered a transformational phase. There is currently an evolution from selling physical vegetable products to selling vegetable services and workshop activities. This change will cause the sources of revenue for farmers to diversify.
Along with the diversification of consumption and demand, an increasing number of consumers, who pay attention to quality of life issues, have chosen to eat organic vegetables. Data from a research report, released by the research center Bosi, illustrates that the demand for organic vegetables in China is mainly based in the regions of Beijing and Tianjin and the Yangzi River Delta area. In the future, the consumption of organic vegetables is likely to present an explosive growth. Forecasts state a growth rate of 20% prior to 2020. Until then, the demand for organic vegetables in China is expected to rise to approximately 100 million tons.