Gunnlaugur Karlsson, the CEO of Iceland’s Horticultural Association, says that preparations are under way to start selling Icelandic produce and that Danes are already showing a great deal of interest in Iceland’s greenhouse-cultivated vegetables—particularly cucumbers and tomatoes. There’s even been interest in exporting Icelandic vegetables to Germany, although no firm plans for this have been made.
At present, the idea is to sell Icelandic vegetables in Denmark’s Irma grocers next winter. “Representatives from Irma who’ve tasted our cucumbers and tomatoes say they are particularly flavorsome, and the best they’ve tasted,” Gunnlaugur remarked in an interview with Bændablaðið, a farming industry paper. “Danes are also very taken with the water that is used for their cultivation, since it’s very clean and healthful,” he added.
Gunnlaugur was also pleased to point out that interest in homegrown produce is also on the rise within Iceland. “Another thing worth mentioning on this subject is the greatly increased interest in Icelandic foodstuffs among Icelandic restaurateurs. Icelandic restaurants and cafeterias are increasingly looking to have Icelandic vegetables on offer and that’s fantastic.”
