NOW Organic grows and processes organic ginger in China. “We’ve been growing and importing fresh ginger from China for some time now. We have our own factory in Dalian, Northern China, where we clean, dry and pack the ginger for transport to the Netherlands. Rob van Baal started with this company in China in 2006, and he’s responsible for the daily management over there.”
In the Netherlands, Hans Versteegh takes care of the sales of fresh, organic ginger to various wholesalers. “In the last three years we’ve also been pressing fresh ginger for industry in the Netherlands. We’ve now completed the circle with juice: we grow, import and export, we press and bottle, and now we also have our own brand: GO-NOW. We sell the juice via wholesalers, so that it ends up with catering establishments such as beach clubs and juice bars. Gyms, chemists, health shops and regular retailers are also very enthused about the launch of these new products.”