The company is expanding offerings of the plant-based ingredient by partnering with leading food ingredient distributors around the world. These global deals have served to underline the broad functionality of this ingredient.
The company has identified several key factors to market Mediterranean Umami in four new countries. These are as follows:
- In Thailand, Wang Chemicals Co Ltd will market Mediterranean Umami as a natural alternative to mono-sodium glutamate (MSG) as well as for salt-reduction. Natural products and clean-label ingredients are on-trend in Thailand
- Ingredientbox Pty, Australia, is focussing on the savoury flavour enhancement properties of Mediterranean Umami for a number of food products
- Bajar, Poland, cited a growing demand for premium products using only natural ingredients. In addition, many Polish food manufacturers specialise in private label manufacturing for export to Western Europe, and so are required to adhere to World Health Organization (WHO) and European Food Safety Authority (EFSA) sodium recommendations
- WCA Life Science (Pty) Ltd will provide the natural salt-reduction solution to manufacturers meeting compliance with South Africa’s mandatory salt reduction policy. The growing acceptance of Mediterranean Umami in the market is supported by the increased consumer demand for healthy and clean label foods.
“Each of these companies is a leader in its respective market, with extensive experience bringing value-added ingredients to the food industry. We look forward to working closely with them and their customers to help create tastier and healthier foods using Mediterranean Umami,” he added.
Mediterranean Umami is a distinctive blend of simple, consumer-friendly ingredients based on natural plant extracts combined with sea-salt. It was granted an IFT17 Innovation Award and provides multiple functions as a savoury flavour enhancer, a salt-reduction agent and a sugar reduction ingredient.
In addition to existing agreements for the four new countries as well as North America, the United Kingdom and Benelux, Salt of the Earth continues to seek additional distribution partners that would like to introduce Mediterranean Umami to their local markets.
