Mexico-based fruit seasoning producer Tajín International has partnered with American food brands Tyson and Hillshire Farm.
Through this partnership, the company has entered the chips, desserts and protein segments.
Tajín International US corporate director Javier Leyva said: “Tajín is proud to partner with amazing brands such as Tyson, a prestigious American brand that shares our quality and values.
“With this partnership, we invite all Tyson fans in the US to enjoy the savoury taste of Tajín in the new Tyson products.
“We understand that consumers are increasingly seeking authentic flavours such as Tajín’s very own chilli lime, and we can’t wait for them to experience it as the focal point of their mealtime.”
The seasoning firm partnered with other firms, including Century Snacks, the makers of Snak Club Trail Mixes and Snack Nuts and Truco Enterprises, which manufactures On The Border Chips and Dips.
Through these partnerships, Tajín intends to introduce more than 50 flavour products to the US market.
Additionally, the company collaborated with MasterChef Latino judge and MasterChef season six winner Claudia Sandoval to create ten recipes.
Tajín spokesperson Claudia Sandoval said: “I love how Tajín adds a special kick of flavour to a wide variety of dishes. As a mom and as a professional chef, I like to include Tajín as part of my seasoning mix in marinades or spice rubs, I use on chicken, fish and meat.”
This year, Tajín collaborated with foodservice and lifestyle brands across different categories. The company’s products are distributed in more than 24,000 stores across the US, including Target and Walmart.
